Scary Acres
Within a tight budget (not to mention a tight seasonal window), Fish was tasked to reaching the unreachable; 13-18 year olds within a 20 mile radius who are by nature notoriously picky.
Solution
- Mostly digital campaign
- New slogan “Fear. Lives. Here.”
- Hit target audience on right platform
- Cost effective geographical targeting
- Pandora, Digital banners, Retargeting
- Facebook, Twitter, Instagram
- Direct Mail & Guerilla Marketing
Results
- Unprecedented Success
- Sales increased by double digits
- 1,400 More tickets sold
- 2,000 new visitors to website
- VIP tickets sold out (1000 more)
- “Everyone said Pandora” ~John
“I am more than happy.”
“You guys did a great job.”
“The fact that I didn’t have to worry about (anything) was huge…there’s value to that.”
“I’ve got to be honest – I was very impressed”
~ J. Confreda
