Scary Acres

Within a tight budget (not to mention a tight seasonal window), Fish was tasked to reaching the unreachable; 13-18 year olds within a 20 mile radius who are by nature notoriously picky.


  • Mostly digital campaign
  • New slogan “Fear. Lives. Here.”
  • Hit target audience on right platform
  • Cost effective geographical targeting
  • Pandora, Digital banners, Retargeting
  • Facebook, Twitter, Instagram
  • Direct Mail & Guerilla Marketing


  • Unprecedented Success
  • Sales increased by double digits
  • 1,400 More tickets sold
  • 2,000 new visitors to website
  • VIP tickets sold out (1000 more)
  • “Everyone said Pandora” ~John
“I am more than happy.”
“You guys did a great job.”
“The fact that I didn’t have to worry about (anything) was huge…there’s value to that.”
“I’ve got to be honest – I was very impressed”
~ J. Confreda
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