Providence College

Fish’s challenge for Providence College was to increase ticket sales for both Mens Basketball and Hockey teams. Growing donations to the program by former PC athletes was also a major goal.


  • Comprehensive email database campaign
  • Personalized advertising campaign
  • Direct Mail
  • Personalized URL’s (Think


  • Increased basketball season ticket sales by 45% to “orphan owners”
  • Grew overall tickets sales by 14%
  • Increased donations by 5%
  • Exceeded client expectations
“The personal touch that Fish created both online and off, together with their ‘Today is your game day’ messaging, really resonated with former season-ticket holders and helped bring them back into the fold.”

~Steve Napolillo
Associate Athletic Director
Providence College

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