The School of Continuing Education at Providence College was a bit of a hidden jewel among Rhode Island’s educational options.
Our job was to increase its awareness among millennials 24-35 and convince them that completing their educations at PC was a really good deal. Fish created an easy-to-use Return on Education (ROE) calculator to give prospective students a real education about the value of PC SCE.
Tactics: Pandora, Spotify, Facebook, Instagram, Facebook retargeting and Fish Drops
Messaging geared towards millenials age 24-35 within a 20-mile radius of PC
Interests (websites they go to like Buzzfeed, Reddit, Netflix, Hulu, celebrities they like)
Education levels (completed some college, finished associates degree)
Behaviors (online shopping and smartphone users)
Competitive Universities and Colleges
Month long campaign more than doubled inquiries
From 230 in Fall 2015 to 512 in Fall 2016
Fish Message Drops in October resulted in 90 call backs and increased enrollment
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