International Tennis Hall of Fame

Fish developed creative strategies and tactics for the International Tennis Hall of Fame, a.k.a., Mecca for tennis players worldwide.

The International Tennis Hall of Fame in Newport, Rhode Island needed a winner. Its signature tournament was coming up – the week after Wimbledon, as usual – and ticket sales need a little push. Fish was tasked with building excitement, awareness – not to mention sales – among both summer tourists and tennis aficionados.

Solution

• Digital outreach to tennis fans in nearby states
• Highly creative Facebook ads
• Fish Scout targeting tactics including contextual, behavioral and retargeting
• Hyper-local targeting of local tourists, getting them to think about ITHOF while already on vacation in Newport and at Rhode Island’s beaches.

Results

• FB ads were extremely successful in selling tickets
• Hall of Fame Tennis Championship’s FB page gained scores of new likes from the paid ads
• Fish Scout and Facebook combined to generate 135 tickets for the 2016 Tennis Hall of Fame Championships