Hilb Group
Fish’s challenge was to transcend typical insurance – agency marketing. Hilb needed to veer away from dusty, gray, top-down messaging and focus on needs above relying on age.
Solution
- Put a face to the company
- Launched “Trusted Insurance Advisors” campaign
- Messaging and tone that humanized the agency
- Convey Hilb as a genuine, commonsense option
Results
- Increased Revenue from $7.5 million in 2010 to $9.3 million in 2014
- 24% Growth
- Large Accounts cite Fish’s campaign as to why they reached out
“Fish got us. They understood that we needed to create and convey a brand commensurate with our talent and our ability to partner with our insureds. Job well done!”
~Joe Padula
Executive Vice President
The Hilb Group New England
