Providence College
Fish’s challenge for Providence College was to increase ticket sales for both Mens Basketball and Hockey teams. Growing donations to the program by former PC athletes was also a major goal.
Solution
- Comprehensive email database campaign
- Personalized advertising campaign
- Direct Mail
- Personalized URL’s (Think FriarHoops.com/YourName)
Results
- Increased basketball season ticket sales by 45% to “orphan owners”
- Grew overall tickets sales by 14%
- Increased donations by 5%
- Exceeded client expectations
“The personal touch that Fish created both online and off, together with their ‘Today is your game day’ messaging, really resonated with former season-ticket holders and helped bring them back into the fold.”
~Steve Napolillo
Associate Athletic Director
Providence College
