PC SCE

The School of Continuing Education at Providence College was a bit of a hidden jewel among Rhode Island’s educational options.

Our job was to increase its awareness among millennials 24-35 and convince them that completing their educations at PC was a really good deal. Fish created an easy-to-use Return on Education (ROE) calculator to give prospective students a real education about the value of PC SCE.

Solution

• Tactics: Pandora, Spotify, Facebook, Instagram, Facebook retargeting and Fish Drops
• Messaging geared towards millenials age 24-35 within a 20-mile radius of PC
• Targeted by:
  • Interests (websites they go to like Buzzfeed, Reddit, Netflix, Hulu, celebrities they like)
  • Education levels (completed some college, finished associates degree)
  • Behaviors (online shopping and smartphone users)
  • Competitive Universities and Colleges

Results

• Month long campaign more than doubled inquiries
• From 230 in Fall 2015 to 512 in Fall 2016
• Fish Message Drops in October resulted in 90 call backs and increased enrollment