Hertz Car Sales

Fish was tasked with the challenge of uplifting a struggling client. Hertz Car Sales had closed seven stores and monthly sales went down to a discerning 400 cars. With the right strategy Fish was able to turn this around with impressively big results.

Solution

• Branded Hertz Car Sales as “The Best Way to Buy a Certified Pre-Owned Car.”
• Took Control of an unfocused and less-than-optimized advertising budget, and placed media with pinpoint accuracy.

Results

• Hertz is now 78 stores strong
• Hertz sells nearly 4,000 cars per month
• Hertz retires over 40% of Hertz Off-Rental units per month netting over $1,000 per car.

~Juan Carlos Cordero
Vice President of Marketing & eCommerce
Hertz Car Sales